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TEDx talks aren’t about your story. They’re about the listener’s shift. And the sooner you start shaping your talk with them in mind, not just your experience, the more powerful and memorable your message becomes.

You’ve spent weeks crafting your talk. You’ve got an opening story that makes people tear up (or at least blink slower). Your slides are sleek. Your closer hits hard. And yet, something’s off. People say, “That was great!” but they can’t quite tell you what they got out of it. Your stories are landing, but your message is drifting. You’re getting applause, not impact. That’s the red flag. That’s the moment to ask: Does this talk have a throughline? Or just a highlight reel?

Every powerful speaker has one: That moment. The turning point. The conversation, event, loss, or realization that redefined who they...

Most people think of a great talk as something that’s discovered. Kinda like a diamond in the rough, buried deep within a life experience or tucked inside a personal story just waiting to be shared. It’s something that you search for, thinking that if you don’t find the sweet elixir of life you won’t have anything to contribute.

Emotion guides the audience from where they are to where you want them to go.  If you try to start with inspiration but haven’t earned their trust or curiosity, it won’t land. If you push too hard too early, they shut down.

I’ve had the privilege of helping a lot of people, especially mid-career professionals, rediscover something they didn’t even realize they’d misplaced: Their voice.

Why we need to move beyond storytelling to story shaping if we want to create resonance and impact.

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Do you get blank stares after you’ve tried to explain something? Here are three ways to stop using unclear communication.

Interested in learning more about speechwriting and public speaking courses? Find my courses here .    As a #TEDx curator and...

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Interested in learning more about speechwriting and public speaking courses? Find my courses here .    My guess is that you're stressed...