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TEDx talks aren’t about your story. They’re about the listener’s shift. And the sooner you start shaping your talk with them in mind, not just your experience, the more powerful and memorable your message becomes.

Emotion guides the audience from where they are to where you want them to go.  If you try to start with inspiration but haven’t earned their trust or curiosity, it won’t land. If you push too hard too early, they shut down.

Why we need to move beyond storytelling to story shaping if we want to create resonance and impact.

Interested in learning more about speechwriting and public speaking courses? Find my courses here .    As a #TEDx curator and #speakercoach I get asked this a lot. A LOT. How do I give a #TEDxTalk? And how do I get selected? As our event’s YouTube and TED.com views catapulted to over 20 million views (with an average of 8 speakers a year and a total of 70 speakers), we began asking precisely that. What would you tell someone interested in giving a TEDx Talk? Well, this is the

Interested in learning more about speechwriting and public speaking courses? Find my courses here .    Have you heard the statistic that some people are more afraid of public speaking than death? Can it really be that bad? I suppose it can. The anxiety is real. I always ask clients: What about being on stage makes you so afraid? The answer is typically something like: 1. People will laugh at me. 2. I’ll be seen as a fraud because I really don’t know what I’m talking about. 3.

Interested in learning more about speechwriting and public speaking courses? Find my courses here .    Coming up with an idea is easy. Coming up with the idea is impossible. So, how do you come up with an idea that will captivate an audience and move them toward something? I find that there are generally three approaches to generating ideas: the hunter, the gatherer, and the explorer. First, the hunter is out searching for something. They have something very specific in mind

Interested in learning more about speechwriting and public speaking courses? Find my courses here .    Storytelling genres are, most generally, the shape or form the story takes. Different genres allow you to accomplish different things. This brings me to a central principle of communication: if you don't know where you want to go, you will never get there. First, know where you want to go. Genre will be how you get there. Second, what is your relationship to your audience?

Interested in learning more about speechwriting and public speaking courses? Find my courses here .    Polishing your delivery is easier than you might think. I can’t give you the secret to giving a perfect presentation because that doesn’t exist. There will always be people who have opinions on your delivery. My assumption is that messing up 1,000 times is just as bad as sounding like a robot where you recite every word perfectly and every movement is flawlessly choreographe

Interested in learning more about speechwriting and public speaking courses? Find my courses here .    This may seem like an odd topic. After all, you can’t control what your audience will feel at the end of your talk. And, of course, you are right. Communication doesn’t guarantee successful outcomes. It increases the probability that people might hear what you have to say. The only way to increase the probability is to be deliberate about your choices. I've talked about the

Interested in learning more about speechwriting and public speaking courses? Find my courses here .    I get asked this a lot: What's the formula? As if there is a secret formula for all TED and TEDx talks ever given. When someone asks me it’s usually in a hushed voice, as if I have a secret I’m only sharing with them. It’s adorable, actually. So lean in because I’m about to give you the secret. But you need to promise you aren’t going to tell anyone. Ok? Here’s the secret: .