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Most people think of a great talk as something that’s discovered. Kinda like a diamond in the rough, buried deep within a life experience or tucked inside a personal story just waiting to be shared. It’s something that you search for, thinking that if you don’t find the sweet elixir of life you won’t have anything to contribute.

Emotion guides the audience from where they are to where you want them to go.  If you try to start with inspiration but haven’t earned their trust or curiosity, it won’t land. If you push too hard too early, they shut down.

I’ve had the privilege of helping a lot of people, especially mid-career professionals, rediscover something they didn’t even realize they’d misplaced: Their voice.

Why we need to move beyond storytelling to story shaping if we want to create resonance and impact.