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Emotion guides the audience from where they are to where you want them to go.  If you try to start with inspiration but haven’t earned their trust or curiosity, it won’t land. If you push too hard too early, they shut down.

Interested in learning more about speechwriting and public speaking courses? Find my courses here .    Coming up with an idea is easy. Coming up with the idea is impossible. So, how do you come up with an idea that will captivate an audience and move them toward something? I find that there are generally three approaches to generating ideas: the hunter, the gatherer, and the explorer. First, the hunter is out searching for something. They have something very specific in mind