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TEDx talks aren’t about your story. They’re about the listener’s shift. And the sooner you start shaping your talk with them in mind, not just your experience, the more powerful and memorable your message becomes.

You’ve spent weeks crafting your talk. You’ve got an opening story that makes people tear up (or at least blink slower). Your slides are sleek. Your closer hits hard. And yet, something’s off. People say, “That was great!” but they can’t quite tell you what they got out of it. Your stories are landing, but your message is drifting. You’re getting applause, not impact. That’s the red flag. That’s the moment to ask: Does this talk have a throughline? Or just a highlight reel?

If you are interested in learning more about this topic, check out my courses here . Every powerful speaker has one: That moment. The turning point. The conversation, event, loss, or realization that redefined who they were or who they could be. These defining moments are real. These moments are raw and always personal. They mark the beginning of a new chapter.  But here’s the hard truth: Just because a moment changed you doesn’t mean your speech should be about you. When you