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Most people assume the purpose of speaking is to convince and persuade. We hear it all around us that the purpose of speaking is to land the point, win the room, and leave with agreement neatly in hand. But the longer I’ve worked with speakers as a speechwriter and speaker coach, the more I’ve watched smart audiences quietly resist well-crafted arguments. This is why the more I write for big stages and seen my clients success, the more I’ve come to believe something radically

Interested in learning more about speechwriting and public speaking courses? Find my courses here .    Coming up with an idea is easy. Coming up with the idea is impossible. So, how do you come up with an idea that will captivate an audience and move them toward something? I find that there are generally three approaches to generating ideas: the hunter, the gatherer, and the explorer. First, the hunter is out searching for something. They have something very specific in mind