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Most people assume the purpose of speaking is to convince and persuade. We hear it all around us that the purpose of speaking is to land the point, win the room, and leave with agreement neatly in hand. But the longer I’ve worked with speakers as a speechwriter and speaker coach, the more I’ve watched smart audiences quietly resist well-crafted arguments. This is why the more I write for big stages and seen my clients success, the more I’ve come to believe something radically